Hey, userxQO7nprz9y! Thank you for sharing your concern with us. We would be more than happy to assist you with this concern. I have a few tips for you to try to fix this matter. The 1st link covers the steps on how to properly connect your Alexa to the TV: https://www.samsung.com/us/support/answer/ANS10005208/
If you are still experiencing problems, make sure you confirm the voice assistant setting. On 2025 models, the menu path has changed slightly: 1) Navigate to Settings > All Settings. 2) Select Advanced Features (this replaces "General & Privacy" from older models). 3) Go to Voice > Voice Assistant and ensure Amazon Alexa is selected as the active assistant.
Next Try performing a Power Cycle & Soft Reset. To do this, unplug the TV from the wall for 60 seconds, then plug it back in.
Lastly, try refreshing the Alexa integration. Relinking the account may solve this symptom. Go back to Advanced Features > Voice > Amazon Alexa Settings and try signing out and then back in. Ensure your TV is on the latest firmware by going to Settings > Support > Software Update.
