Hopefully the fact that a lot of tech reviewers are not amazed with the hardware upgrades on your new phones will be enough to get you to make some much needed changes. This unpacked event was quite lack luster, for numerous reasons.
1. You let nearly all of the features of your upcoming devices get leaked MONTHS before Unpacked, so there's little to be excited for
2. You had to pad your event with talk of Samsung SmartThings and Samsung Health additions just to get it to fill up an hour block. Meaning there wasn't much new about your new phones
3. The main focus is STILL Galaxy AI. While some of the features can be useful to many, such as Circle To Search, Now Brief and the additions of Gemini Live, it doesn't warrant the need to upgrade. Even if youre device is only a year old, because those features will more than likely be pushed to phones up to 3 generations back.
You need to make more hardware changes to entice people who don't care about AI. Sure you upgraded the Ultra-Wide camera to 50MP on the Ultra. But what did the smaller S25's get? Only a new processor... Each of the phone's Ultra-Wide cameras should get an uprade like that. Maybe add a 5x Optical Zoom to them as well. Appease the customers who don't have the money for the Ultra, or want the smallest phone they can find because they have small hands, by providing more substantial hardware upgrades to the smaller S series.
Also, you need to get back to innovating yourselves, instead of asking Google for help. (ie: Google Geminiš) Your website states the S25 Ultra has an, "ergonomic exterior," with smoother edges and a comfortable grip." Squaring off the sides of the phone doesn't allow for improved ergonomics. The rounded corners is a slight improvement. But if you want to make the phone more ergonomic, you need to revisit some of your old designs like the Galaxy S7-S9. Of course customers would not like to have curved glass screens again because of their lack of structural integrity, but you could possibly achieve this by designing the aliminum/titanium frame to curve around back. Similar to how you did on the S21 and S22, Enough to allow the sheet of glass on the back to remain flat.
Speaking of "flat," get rid of the camera bumps! Design these phones so they can lay flat on their backs. No more rocking. You could keep metal rings around the cameras, providing a barrier between the back glass and the lenses. So, hopefully if the back glass cracks, the fractures can't travel over the lenses and obscure photos until it's repaired.
In summary, the TL;DR:
Stop letting Galaxy AI be the maine focus. Focus on hardware changes across all 3 devices instead of just a new processor. Redesign the design of your phones and be the leader of innovation again. Because companies in China are leaving you in the dust.
